1. When you see a competitor at an event.

2. When you entertain clients on expenses account.

3. When you try to keep your cool after losing a deal.

4. When you are told you are too expensive.

5. When your team misses the monthly target.

6. When you upsell an existing customer.

7. When a client mentions your competitor's advantages.

8. When you know a prospect really needs your solution.

9. When a client needs to spend more at the end of the year.

10. When the big bonus hits your bank account.

You're not a businessman. You're a business, man!

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