Market Share by Top Websites

1 [x+1] is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to [x+1] in all segments.

Websites Categories

1 [x+1] has better usage coverage in more websites categories. Including Autos & Vehicles, Motorcycles, People & Society, Internet & Telecom and 80 other categories.

2 Open AdExchange is leading in Marketing & Advertising, Sports, Gambling, Transportation & Logistics and 11 other categories.

Geography

1 [x+1] is leading in most countries, including United States, United Kingdom, Canada, Germany and 38 other countries.

2 Open AdExchange is leading in Denmark, Sweden, Slovakia and Guatemala.