Market Share by Top Websites

1 Next Performance is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, ad:C media GmbH is clearly lagging behind, losing to Next Performance in all segments.

Websites Categories

1 Next Performance has better usage coverage in more websites categories. Including Lifestyle, Travel & Tourism, Business & Consumer Services, Home & Garden and 15 other categories.

2 ad:C media GmbH hasn't got a lead over Next Performance in any websites category.

Geography

1 Next Performance is leading in most countries, including France, United States, Italy, Brazil and 36 other countries.

2 ad:C media GmbH is leading in Germany and Bulgaria.