Market Share by Top Websites

1 24 7 Media is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Yahoo Ad Exchange is clearly lagging behind, losing to 24 7 Media in all segments.

Websites Categories

1 Yahoo Ad Exchange has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Music & Audio, Internet & Telecom and 163 other categories.

2 24 7 Media is leading in People & Society, News & Media, Health, Food & Drink and 59 other categories.


1 24 7 Media is leading in most countries, including United States, Brazil, France, Korea Republic and 105 other countries.

2 Yahoo Ad Exchange is leading in Japan, Russia, Indonesia, Taiwan and 52 other countries.