Market Share by Top Websites

1 24 7 Media is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Yahoo Ad Exchange is clearly lagging behind, losing to 24 7 Media in all segments.

Websites Categories

1 24 7 Media has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 154 other categories.

2 Yahoo Ad Exchange is leading in Internet & Telecom, Web Hosting, Music & Audio, Games and 65 other categories.

Geography

1 24 7 Media is leading in most countries, including United States, Brazil, France, Korea Republic and 120 other countries.

2 Yahoo Ad Exchange is leading in Japan, Russia, Taiwan, Australia and 27 other countries.