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24 7 Media is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, Yahoo Ad Exchange is clearly lagging behind, losing to 24 7 Media in all segments.
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24 7 Media has better usage coverage in more websites categories. Including News & Media, Games, Arts & Entertainment, Vehicles and 13 other categories.
2
Yahoo Ad Exchange is leading in Science & Education, Computers Electronics & Technology, Community & Society, Hobbies & Leisure and 3 other categories.
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24 7 Media is leading in most countries, including South Korea, United States, France, Spain and 39 other countries.
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Yahoo Ad Exchange is leading in Japan, Russia, Taiwan, Philippines and 34 other countries.