Market Share by Top Websites

1 AdAction is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AOL On is clearly lagging behind, losing to AdAction in all segments.

Websites Categories

1 AdAction has better usage coverage in more websites categories. Including Lifestyle, Computers Electronics & Technology, Food & Drink, E-commerce & Shopping and 16 other categories.

2 AOL On is leading in Arts & Entertainment, Adult and Community & Society.

Geography

1 AdAction is leading in most countries, including Norway, Sweden, Netherlands, Denmark and 60 other countries.

2 AOL On is leading in United States, Canada, Japan, South Korea and 16 other countries.