8Bit is leading in Top 100K Sites and Top 1M Sites.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 49 other categories.
8Bit is leading in Gay, Lesbian, & Bisexual, Home & Garden, Automotive Industry, Gambling and one other category.
Kitara Media is leading in most countries, including United States, India, Canada, Brazil and 19 other countries.
8Bit is leading in South Africa, Denmark, Kenya and Norway.