8Bit is leading in Top 100K Sites and Top 1M Sites.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 49 other categories.
8Bit is leading in Autos & Vehicles, Automotive Industry, Home & Garden, Gambling and 4 other categories.
Kitara Media is leading in most countries, including United States, Canada, India, Russia and 26 other countries.
8Bit is leading in South Africa, Denmark, Sweden and Kenya.