8Bit is leading in Top 100K Sites and Top 1M Sites.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 49 other categories.
8Bit is leading in Poker, Gambling, Automotive Industry, Home & Garden and 2 other categories.
Kitara Media is leading in most countries, including United States, United Kingdom, Canada, Brazil and 22 other countries.
8Bit is leading in South Africa, Denmark and Kenya.