8Bit is leading in Top 100K Sites and Top 1M Sites.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 41 other categories.
8Bit is leading in Autos & Vehicles, Home & Garden, Cycling & Biking, Basketball and 6 other categories.
Kitara Media is leading in most countries, including United States, Canada, India, Brazil and 33 other countries.
8Bit is leading in Denmark, South Africa, Kenya, Tanzania and one other country.