8Bit is leading in Top 100K Sites and Top 1M Sites.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, People & Society, Shopping, Internet & Telecom and 25 other categories.
8Bit is leading in Arts & Entertainment, Music & Audio, Autos & Vehicles, TV & Video and 6 other categories.
Open AdExchange is leading in most countries, including Denmark, Guatemala, India, Cote d Ivoire and 2 other countries.
8Bit is leading in South Africa, Congo Republic and Kenya.