8Bit is leading in Top 100K Sites and Top 1M Sites.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Shopping, People & Society, Internet & Telecom and 25 other categories.
8Bit is leading in Music & Audio, Autos & Vehicles, Video Games, Games and 5 other categories.
8Bit is leading in most countries, including South Africa, China, Czech Republic, Kenya and one other country.
Open AdExchange is leading in Denmark, Slovakia and Guatemala.