8Bit is leading in Top 100K Sites and Top 1M Sites.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 27 other categories.
8Bit is leading in Music & Audio, Autos & Vehicles, Womens Interests, Gay, Lesbian, & Bisexual and 7 other categories.
Open AdExchange is leading in most countries, including Denmark, United States, Sweden, Gibraltar and one other country.
8Bit is leading in South Africa, Kenya and France.