8Bit is leading in Top 100K Sites and Top 1M Sites.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Shopping, People & Society, Internet & Telecom and 20 other categories.
8Bit is leading in Arts & Entertainment, Music & Audio, Autos & Vehicles, News & Media and 11 other categories.
Open AdExchange is leading in most countries, including Denmark, United States, Sweden, Italy and one other country.
8Bit is leading in South Africa, Kenya, Turkey and Tanzania.