8Bit is leading in Top 100K Sites and Top 1M Sites.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 28 other categories.
8Bit is leading in Home & Garden, Autos & Vehicles, Womens Interests, Gay, Lesbian, & Bisexual and 7 other categories.
Open AdExchange is leading in most countries, including Denmark, United States, United Kingdom, Sweden and 4 other countries.
8Bit is leading in South Africa, Israel, Serbia and Brazil.