8Bit is leading in Top 100K Sites and Top 1M Sites.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Shopping, People & Society, Internet & Telecom and 24 other categories.
8Bit is leading in Music & Audio, Autos & Vehicles, News & Media, Automotive Industry and 9 other categories.
Open AdExchange is leading in most countries, including Denmark, Sweden, United Kingdom, Ukraine and 2 other countries.
8Bit is leading in South Africa, United States and Kenya.