8Bit is leading in Top 100K Sites and Top 1M Sites.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Shopping, People & Society, Marketing & Advertising and 26 other categories.
8Bit is leading in Music & Audio, Home & Garden, Autos & Vehicles, Automotive Industry and 7 other categories.
Open AdExchange is leading in most countries, including Denmark, Sweden, Ukraine, Russia and 4 other countries.
8Bit is leading in South Africa, Israel, Kenya and United Kingdom.