8Bit is leading in Top 100K Sites and Top 1M Sites.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Shopping, People & Society, Marketing & Advertising and 25 other categories.
8Bit is leading in Music & Audio, Autos & Vehicles, TV & Video, Automotive Industry and 4 other categories.
Open AdExchange is leading in most countries, including Denmark, Norway, Sweden, Canada and 8 other countries.
8Bit is leading in South Africa, United States, Kenya and United Kingdom.