8Bit is leading in Top 100K Sites and Top 1M Sites.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Shopping, People & Society, Marketing & Advertising and 22 other categories.
8Bit is leading in Sports, News & Media, Autos & Vehicles, Music & Audio and 14 other categories.
8Bit is leading in most countries, including South Africa, Kenya, United States, Tanzania and 3 other countries.
Open AdExchange is leading in Denmark, Norway, Sweden and United Kingdom.