8Bit is leading in Top 100K Sites and Top 1M Sites.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, People & Society, Shopping, Internet & Telecom and 22 other categories.
8Bit is leading in Arts & Entertainment, Sports, News & Media, Music & Audio and 16 other categories.
Open AdExchange is leading in most countries, including Denmark, Netherlands, Guatemala, Italy and 3 other countries.
8Bit is leading in South Africa, Kenya, Nigeria and Belgium.