8Bit is leading in Top 100K Sites and Top 1M Sites.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, People & Society, Shopping, Internet & Telecom and 17 other categories.
8Bit is leading in Arts & Entertainment, Music & Audio, Autos & Vehicles, News & Media and 12 other categories.
8Bit is leading in most countries, including Denmark, South Africa, Canada, Congo Republic and 2 other countries.
Open AdExchange is leading in United States, United Kingdom, Sweden and Australia.