Market Share by Top Websites

1 Adjust is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Act-On is clearly lagging behind, losing to Adjust in all segments.

Websites Categories

1 Act-On has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, Software, Internet & Telecom and 135 other categories.

2 Adjust is leading in Arts & Entertainment, Games, Clothing, Food & Drink and 41 other categories.

Geography

1 Adjust is leading in most countries, including Germany, France, Russia, Japan and 78 other countries.

2 Act-On is leading in United States, United Kingdom, India, Canada and 39 other countries.