Market Share by Top Websites

1 Adobe Visitor API is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Act-On is still behind Adobe Visitor API in all market share segments.

Websites Categories

1 Adobe Visitor API has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Car Buying, Shopping and 190 other categories.

2 Act-On is leading in Computer & Electronics, Software, Marketing & Advertising, Business Services and 17 other categories.


1 Adobe Visitor API is leading in most countries, including United States, Czech Republic, United Kingdom, Canada and 157 other countries.

2 Act-On is leading in Rwanda, Cameroon, Ethiopia, Gambia and 2 other countries.