Market Share by Top Websites

1 Adobe Visitor API is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Act-On is clearly lagging behind, losing to Adobe Visitor API in all segments.

Websites Categories

1 Adobe Visitor API has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Car Buying, Shopping and 178 other categories.

2 Act-On is leading in Computer & Electronics, Software, Marketing & Advertising, Business Services and 23 other categories.


1 Adobe Visitor API is leading in most countries, including United States, Czech Republic, Canada, Germany and 152 other countries.

2 Act-On is leading in Angola, Rwanda, Cayman Islands, Benin and 7 other countries.