Market Share by Top Websites

1 Adobe Visitor API is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Act-On is still behind Adobe Visitor API in all market share segments.

Websites Categories

1 Adobe Visitor API has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Car Buying, Shopping and 202 other categories.

2 Act-On is leading in Software, Business Services, Online Marketing, Addictions and 10 other categories.


1 Adobe Visitor API is leading in most countries, including United States, Czech Republic, United Kingdom, Canada and 164 other countries.

2 Act-On is leading in Bahamas, Aruba, Bhutan, Sierra Leone and 2 other countries.