Market Share by Top Websites

1 Adobe Visitor API is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Act-On is clearly lagging behind, losing to Adobe Visitor API in all segments.

Websites Categories

1 Adobe Visitor API has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Car Buying, Shopping and 175 other categories.

2 Act-On is leading in Computer & Electronics, Internet & Telecom, Software, Marketing & Advertising and 29 other categories.


1 Adobe Visitor API is leading in most countries, including United States, Czech Republic, Germany, Canada and 152 other countries.

2 Act-On is leading in Mozambique, Rwanda, Ethiopia, Myanmar and 5 other countries.