Market Share by Top Websites

1 etracker is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Act-On is clearly lagging behind, losing to etracker in all segments.

Websites Categories

1 etracker has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, Marketing & Advertising and 206 other categories.

2 Act-On is leading in Software, Healthcare Industry, Universities & Colleges, Addictions and 9 other categories.


1 etracker is leading in most countries, including Germany, Austria, Spain, United Kingdom and 136 other countries.

2 Act-On is leading in United States, Taiwan, Philippines, British Indian Ocean Territory and 27 other countries.