Market Share by Top Websites

1 Gemius is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Act-On is clearly lagging behind, losing to Gemius in all segments.

Websites Categories

1 Gemius has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Business & Industry and 206 other categories.

2 Act-On is leading in Business Services, Industrial Goods & Services, Insurance, Healthcare Industry and 20 other categories.

Geography

1 Gemius is leading in most countries, including Poland, Czech Republic, Hungary, Turkey and 123 other countries.

2 Act-On is leading in United States, Canada, India, Australia and 28 other countries.