Market Share by Top Websites

1 KissMetrics is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Act-On is clearly lagging behind, losing to KissMetrics in all segments.

Websites Categories

1 KissMetrics has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Marketing & Advertising, Online Marketing and 178 other categories.

2 Act-On is leading in Business Services, Industrial Goods & Services, Construction & Maintenance, Transportation & Logistics and 31 other categories.

Geography

1 KissMetrics is leading in most countries, including United States, United Kingdom, India, Russia and 157 other countries.

2 Act-On is leading in Honduras, Angola, Lao, Gambia and 3 other countries.