Market Share by Top Websites

1 KissMetrics is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Act-On is still behind KissMetrics in all market share segments.

Websites Categories

1 KissMetrics has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Marketing & Advertising, Online Marketing and 172 other categories.

2 Act-On is leading in Business Services, Industrial Goods & Services, Construction & Maintenance, Transportation & Logistics and 29 other categories.


1 KissMetrics is leading in most countries, including United States, India, United Kingdom, Russia and 154 other countries.

2 Act-On is leading in Bahrain, Sao Tome, Chad, New Caledonia and 2 other countries.