Market Share by Top Websites

1 Lotame is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Act-On is clearly lagging behind, losing to Lotame in all segments.

Websites Categories

1 Lotame has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 208 other categories.

2 Act-On is leading in Business Services, Industrial Goods & Services, Energy, Insurance and 14 other categories.

Geography

1 Lotame is leading in most countries, including United States, Indonesia, Brazil, Italy and 179 other countries.

2 Act-On is leading in Gambia, Jersey, Saint Lucia and Saint Kitts.