Market Share by Top Websites

1 Omniture is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Act-On is still behind Omniture in all market share segments.

Websites Categories

1 Omniture has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Autos & Vehicles, Shopping and 219 other categories.

2 Act-On is leading in Software, Business Services, Addictions, Business Training and 2 other categories.


1 Omniture is leading in most countries, including United States, Italy, Germany, Japan and 176 other countries.

2 Act-On is leading in Sao Tome, Antigua and Barbuda and Saint Lucia.