Market Share by Top Websites

1 Privy is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Act-On is clearly lagging behind, losing to Privy in all segments.

Websites Categories

1 Privy has better usage coverage in more websites categories. Including Lifestyle, Food & Drink, Sports, Home & Garden and 14 other categories.

2 Act-On is leading in Finance, Science & Education, Heavy Industry & Engineering, Travel & Tourism and 2 other categories.


1 Privy is leading in most countries, including United States, United Kingdom, Canada, Australia and 128 other countries.

2 Act-On is leading in Ecuador, Maldives, Libya, Luxembourg and 4 other countries.