1
Salesforce Marketing Cloud is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, Act-On is clearly lagging behind, losing to Salesforce Marketing Cloud in all segments.
1
Salesforce Marketing Cloud has better usage coverage in more websites categories. Including Finance, Lifestyle, Business & Consumer Services, Food & Drink and 18 other categories.
2
Act-On is leading in Heavy Industry & Engineering and Adult.
1
Salesforce Marketing Cloud is leading in most countries, including United States, United Kingdom, Brazil, Australia and 79 other countries.
2
Act-On is leading in India, Mexico, China, Singapore and 25 other countries.