Market Share by Top Websites

1 Salesforce Marketing Cloud is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Act-On is clearly lagging behind, losing to Salesforce Marketing Cloud in all segments.

Websites Categories

1 Salesforce Marketing Cloud has better usage coverage in more websites categories. Including Finance, Lifestyle, Food & Drink, Business & Consumer Services and 16 other categories.

2 Act-On is leading in Computers Electronics & Technology, Science & Education, Heavy Industry & Engineering and Adult.

Geography

1 Salesforce Marketing Cloud is leading in most countries, including United States, United Kingdom, Australia, Brazil and 57 other countries.

2 Act-On is leading in Netherlands, India, China, Philippines and 46 other countries.