Market Share by Top Websites

1 Signal is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Act-On is clearly lagging behind, losing to Signal in all segments.

Websites Categories

1 Signal has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Travel, Accommodation & Hotels and 129 other categories.

2 Act-On is leading in Business & Industry, Computer & Electronics, Software, Internet & Telecom and 56 other categories.

Geography

1 Signal is leading in most countries, including United States, Japan, Brazil, Germany and 128 other countries.

2 Act-On is leading in India, Netherlands, Israel, Bangladesh and 17 other countries.