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Act-On is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
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In terms of market share, Yahoo Search Marketing Analytics is clearly lagging behind, losing to Act-On in all segments.
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Act-On has better usage coverage in more websites categories. Including Computers Electronics & Technology, Business & Consumer Services, Finance, Science & Education and 18 other categories.
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Yahoo Search Marketing Analytics is leading in E-commerce & Shopping and Lifestyle.
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Act-On is leading in most countries, including United States, Canada, India, United Kingdom and 87 other countries.
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Yahoo Search Marketing Analytics is leading in South Korea, Japan and Taiwan.