Market Share by Top Websites

1 IFDO is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Actito is clearly lagging behind, losing to IFDO in all segments.

Websites Categories

1 IFDO has better usage coverage in more websites categories. Including E-commerce & Shopping, Lifestyle, Jobs & Career, Computers Electronics & Technology and 10 other categories.

2 Actito is leading in Travel & Tourism, Business & Consumer Services, Community & Society, Food & Drink and 6 other categories.


1 Actito is leading in most countries, including France, Belgium, United Kingdom, United States and 17 other countries.

2 IFDO is leading in South Korea, Taiwan, Hong Kong, Japan and 6 other countries.