Market Share by Top Websites

1 apptap is leading in Top 100K Sites.

2 In terms of market share, ActiveConversion is clearly lagging behind, losing to apptap in all segments.

Websites Categories

1 ActiveConversion has better usage coverage in more websites categories. Including Business & Industry, Industrial Goods & Services, Marketing & Advertising, Computer & Electronics and 46 other categories.

2 apptap is leading in People & Society, Consumer Electronics, Career & Education, Education and 6 other categories.


1 ActiveConversion is leading in most countries, including Canada, United States, United Kingdom, India and 19 other countries.

2 apptap is leading in Germany, Italy, Romania, Ireland and 6 other countries.