ActiveConversion is leading in Top 100K Sites and Top 1M Sites.
ActiveConversion has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, Industrial Goods & Services, Software and 46 other categories.
apptap is leading in People & Society, Consumer Electronics, News & Media, Education and 5 other categories.
ActiveConversion is leading in most countries, including United States, Canada, India, United Kingdom and 21 other countries.
apptap is leading in Romania, Korea Republic, Japan, Israel and one other country.