Market Share by Top Websites

2 In terms of market share, ActiveConversion is clearly lagging behind, losing to MediaPass in all segments.

Websites Categories

1 MediaPass has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Community & Society, E-commerce & Shopping and one other category.

2 ActiveConversion is leading in Heavy Industry & Engineering and Business & Consumer Services.


1 MediaPass is leading in most countries, including India, Russia, France, Germany and 9 other countries.

2 ActiveConversion is leading in Canada, United States, Italy, Bangladesh and 7 other countries.