Market Share by Top Websites

2 In terms of market share, ActiveConversion is clearly lagging behind, losing to Merkle Loyalty Solutions in all segments.

Websites Categories

1 ActiveConversion has better usage coverage in more websites categories. Including Heavy Industry & Engineering, Business & Consumer Services and Computers Electronics & Technology.

2 Merkle Loyalty Solutions is leading in Games, Lifestyle and Food & Drink.

Geography

1 ActiveConversion is leading in most countries, including Canada, United States, India, Italy and 14 other countries.

2 Merkle Loyalty Solutions is leading in Hong Kong.