Market Share by Top Websites

1 Swoop is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, ActiveConversion is clearly lagging behind, losing to Swoop in all segments.

Websites Categories

1 Swoop has better usage coverage in more websites categories. Including Autos & Vehicles, Food & Drink, Cooking & Recipes, Internet & Telecom and 73 other categories.

2 ActiveConversion is leading in Business & Industry, Industrial Goods & Services, Computer & Electronics, Software and 20 other categories.


1 Swoop is leading in most countries, including United States, United Kingdom, Viet Nam, India and 43 other countries.

2 ActiveConversion is leading in Canada, Ukraine, Bolivia, Oman and 9 other countries.