Market Share by Top Websites

1 Swoop is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, ActiveConversion is clearly lagging behind, losing to Swoop in all segments.

Websites Categories

1 Swoop has better usage coverage in more websites categories. Including Autos & Vehicles, Food & Drink, Cooking & Recipes, Internet & Telecom and 86 other categories.

2 ActiveConversion is leading in Business & Industry, Industrial Goods & Services, Marketing & Advertising, Software and 21 other categories.


1 Swoop is leading in most countries, including United States, Great Britain, India, Australia and 53 other countries.

2 ActiveConversion is leading in Canada, United Arab Emirates, Lebanon and Viet Nam.