Market Share by Top Websites

1 Tableau is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, ActiveConversion is clearly lagging behind, losing to Tableau in all segments.

Websites Categories

1 Tableau has better usage coverage in more websites categories. Including People & Society, News & Media, Business & Industry, Arts & Entertainment and 99 other categories.

2 ActiveConversion is leading in Industrial Goods & Services, Energy, Construction & Maintenance, Home & Garden and 11 other categories.


1 Tableau is leading in most countries, including United States, France, United Kingdom, India and 79 other countries.

2 ActiveConversion is leading in Canada, Panama, Uganda, Azerbaijan and 2 other countries.