Market Share by Top Websites

1 Tableau is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, ActiveConversion is clearly lagging behind, losing to Tableau in all segments.

Websites Categories

1 Tableau has better usage coverage in more websites categories. Including News & Media, Business & Industry, Arts & Entertainment, People & Society and 64 other categories.

2 ActiveConversion is leading in Industrial Goods & Services, Energy, Shopping, Construction & Maintenance and 19 other categories.


1 Tableau is leading in most countries, including United States, India, Spain, United Kingdom and 46 other countries.

2 ActiveConversion is leading in Canada, Indonesia, Bangladesh, Sweden and 2 other countries.