Market Share by Top Websites

1 TurnTo is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, ActiveConversion is clearly lagging behind, losing to TurnTo in all segments.

Websites Categories

1 ActiveConversion has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, Industrial Goods & Services, Software and 34 other categories.

2 TurnTo is leading in Shopping, Home & Garden, Clothing, Beauty & Fitness and 23 other categories.


1 ActiveConversion is leading in most countries, including Canada, India, China, Germany and 16 other countries.

2 TurnTo is leading in United States, Australia, Spain, Romania and 6 other countries.