Market Share by Top Websites

1 TurnTo is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, ActiveConversion is clearly lagging behind, losing to TurnTo in all segments.

Websites Categories

1 ActiveConversion has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, Industrial Goods & Services, Software and 32 other categories.

2 TurnTo is leading in Shopping, Home & Garden, Clothing, Beauty & Fitness and 29 other categories.


1 ActiveConversion is leading in most countries, including Canada, United Kingdom, France, Israel and 14 other countries.

2 TurnTo is leading in United States, Romania, Italy, Australia and 6 other countries.