Market Share by Top Websites

1 TurnTo is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, ActiveConversion is clearly lagging behind, losing to TurnTo in all segments.

Websites Categories

1 TurnTo has better usage coverage in more websites categories. Including Shopping, Home & Garden, Clothing, Beauty & Fitness and 39 other categories.

2 ActiveConversion is leading in Business & Industry, Industrial Goods & Services, Computer & Electronics, Software and 30 other categories.


1 ActiveConversion is leading in most countries, including Canada, India, Ukraine, Spain and 17 other countries.

2 TurnTo is leading in United States, Australia, United Kingdom, Austria and 9 other countries.