Market Share by Top Websites

1 TurnTo is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, ActiveConversion is clearly lagging behind, losing to TurnTo in all segments.

Websites Categories

1 TurnTo has better usage coverage in more websites categories. Including Shopping, Home & Garden, Beauty & Fitness, Clothing and 37 other categories.

2 ActiveConversion is leading in Business & Industry, Industrial Goods & Services, Computer & Electronics, Software and 31 other categories.


1 ActiveConversion is leading in most countries, including Canada, Germany, China, India and 17 other countries.

2 TurnTo is leading in United States, United Kingdom, Australia, Korea Republic and 5 other countries.