Market Share by Top Websites

1 ActivEngage is leading in Top 1M Sites and The Entire Web.

2 In terms of market share, apptap is clearly lagging behind, losing to ActivEngage in all segments.

Websites Categories

1 ActivEngage has better usage coverage in more websites categories. Including Vehicles, Business & Consumer Services, Finance, Heavy Industry & Engineering and one other category.

2 apptap is leading in Gambling and Hobbies & Leisure.

Geography

1 ActivEngage is leading in most countries, including United States, Canada, Mexico, India and 24 other countries.

2 apptap is leading in Vietnam.