Market Share by Top Websites

1 iPerceptions is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, ActivEngage is clearly lagging behind, losing to iPerceptions in all segments.

Websites Categories

1 iPerceptions has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, Health and 160 other categories.

2 ActivEngage is leading in Autos & Vehicles, Car Buying, Automotive Industry, Motorcycles and 4 other categories.

Geography

1 iPerceptions is leading in most countries, including Canada, United Kingdom, Netherlands, Australia and 80 other countries.

2 ActivEngage is leading in United States, Pakistan, Venezuela, Serbia and 3 other countries.