Market Share by Top Websites

1 ActiveTrail is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Pure360 is clearly lagging behind, losing to ActiveTrail in all segments.

Websites Categories

1 ActiveTrail has better usage coverage in more websites categories. Including Computers Electronics & Technology, Community & Society, Business & Consumer Services, Finance and 15 other categories.

2 Pure360 is leading in Sports, Gambling and Hobbies & Leisure.


1 ActiveTrail is leading in most countries, including Israel, France, United States, India and 56 other countries.

2 Pure360 is leading in United Kingdom, Ireland, Australia, New Zealand and 3 other countries.