Market Share by Top Websites

1 ActiveTrail is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Pure360 is clearly lagging behind, losing to ActiveTrail in all segments.

Websites Categories

1 ActiveTrail has better usage coverage in more websites categories. Including Community & Society, Computers Electronics & Technology, Health, Business & Consumer Services and 15 other categories.

2 Pure360 is leading in Sports, Pets & Animals, Hobbies & Leisure and Gambling.


1 ActiveTrail is leading in most countries, including Israel, France, United States, India and 55 other countries.

2 Pure360 is leading in United Kingdom, Ireland, Australia, New Zealand and 5 other countries.