Market Share by Top Websites

1 ActiveTrail is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Pure360 is clearly lagging behind, losing to ActiveTrail in all segments.

Websites Categories

1 ActiveTrail has better usage coverage in more websites categories. Including Business & Industry, Shopping, People & Society, Internet & Telecom and 106 other categories.

2 Pure360 is leading in Email, Social Network, Textiles & Nonwovens, Home & Garden and 14 other categories.


1 ActiveTrail is leading in most countries, including Israel, France, United States, Spain and 46 other countries.

2 Pure360 is leading in United Kingdom, Bulgaria, New Zealand, Cyprus and 6 other countries.