Market Share by Top Websites

1 ActiveTrail is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, WhatCounts is clearly lagging behind, losing to ActiveTrail in all segments.

Websites Categories

1 ActiveTrail has better usage coverage in more websites categories. Including Business & Industry, Shopping, People & Society, Internet & Telecom and 121 other categories.

2 WhatCounts is leading in Magazines & E-Zines, Home & Garden, Food & Grocery Retailers, Newspapers and 14 other categories.


1 ActiveTrail is leading in most countries, including Israel, France, United Kingdom, Germany and 54 other countries.

2 WhatCounts is leading in United States, Australia and Greece.