Market Share by Top Websites

1 ActiveTrail is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, WhatCounts is still behind ActiveTrail in all market share segments.

Websites Categories

1 ActiveTrail has better usage coverage in more websites categories. Including Business & Industry, Shopping, People & Society, Internet & Telecom and 120 other categories.

2 WhatCounts is leading in News & Media, Home & Garden, Magazines & E-Zines, Food & Grocery Retailers and 15 other categories.


1 ActiveTrail is leading in most countries, including Israel, France, Russia, United Kingdom and 56 other countries.

2 WhatCounts is leading in United States, Tajikistan and Isle of Man.