Market Share by Top Websites

1 Baidu Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Acuity Ads is still behind Baidu Ads in all market share segments.

Websites Categories

1 Baidu Ads has better usage coverage in more websites categories. Including Computers Electronics & Technology, News & Media, Science & Education, Games and 13 other categories.

2 Acuity Ads is leading in Community & Society, Food & Drink, Sports, Pets & Animals and 3 other categories.


1 Acuity Ads is leading in most countries, including France, Indonesia, Spain, India and 87 other countries.

2 Baidu Ads is leading in China, United States, Hong Kong, Taiwan and 59 other countries.