Market Share by Top Websites

1 Yandex Direct is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Acuity Ads is clearly lagging behind, losing to Yandex Direct in all segments.

Websites Categories

1 Yandex Direct has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Health, Vehicles and 14 other categories.

2 Acuity Ads is leading in Science & Education, Games, Community & Society, Sports and 2 other categories.


1 Acuity Ads is leading in most countries, including United States, Japan, Taiwan, United Kingdom and 134 other countries.

2 Yandex Direct is leading in Russia, Ukraine, Belarus, Kazakhstan and 21 other countries.