Market Share by Top Websites

1 Yandex Direct is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Acuity Ads is still behind Yandex Direct in all market share segments.

Websites Categories

1 Yandex Direct has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Health, Vehicles and 15 other categories.

2 Acuity Ads is leading in Science & Education, Community & Society, Games, Adult and one other category.


1 Acuity Ads is leading in most countries, including United States, Japan, Taiwan, France and 132 other countries.

2 Yandex Direct is leading in Russia, Ukraine, Belarus, Kazakhstan and 20 other countries.