Market Share by Top Websites

1 Lytics is leading in Top 1M Sites.

2 acxiom is leading in Top 100K Sites.

Websites Categories

1 Lytics has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Consumer Services, Finance, Health and 10 other categories.

2 acxiom hasn't got a lead over Lytics in any websites category.

Geography

1 Lytics is leading in most countries, including United States, Germany, France, Canada and 8 other countries.

2 acxiom is leading in Russia.