1
Lytics is leading in Top 1M Sites.
2
In terms of market share, acxiom is clearly lagging behind, losing to Lytics in all segments.
1
Lytics has better usage coverage in more websites categories. Including Finance, Business & Consumer Services, Arts & Entertainment, Health and 10 other categories.
2
acxiom is leading in E-commerce & Shopping.
1
Lytics is leading in most countries, including United States, Germany, Canada, Guadeloupe and 4 other countries.
2
acxiom is leading in France and Spain.