Market Share by Top Websites

1 Narrative is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, acxiom is clearly lagging behind, losing to Narrative in all segments.

Websites Categories

1 Narrative has better usage coverage in more websites categories. Including Computers Electronics & Technology, Finance, Business & Consumer Services, Health and 18 other categories.

2 acxiom hasn't got a lead over Narrative in any websites category.

Geography

1 Narrative is leading in most countries, including United States, United Kingdom, Italy, Russia and 38 other countries.

2 acxiom hasn't got a lead over Narrative in any country.