Market Share by Top Websites

1 Adobe Media Optimizer is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Ad Butler is clearly lagging behind, losing to Adobe Media Optimizer in all segments.

Websites Categories

1 Adobe Media Optimizer has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Business & Industry, Arts & Entertainment and 128 other categories.

2 Ad Butler is leading in Cooking & Recipes, Universities & Colleges, Football, Cycling & Biking and 20 other categories.

Geography

1 Adobe Media Optimizer is leading in most countries, including United States, Canada, United Kingdom, Australia and 97 other countries.

2 Ad Butler is leading in South Africa, Pakistan, Nigeria, Zimbabwe and 11 other countries.