Market Share by Top Websites

1 Adobe Media Optimizer is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Ad Butler is clearly lagging behind, losing to Adobe Media Optimizer in all segments.

Websites Categories

1 Adobe Media Optimizer has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Business & Industry, Automotive Industry and 84 other categories.

2 Ad Butler is leading in News & Media, Sports, Career & Education, Music & Audio and 77 other categories.

Geography

1 Ad Butler is leading in most countries, including Belarus, India, Germany, South Africa and 44 other countries.

2 Adobe Media Optimizer is leading in United States, United Kingdom, Canada, Australia and 43 other countries.