Market Share by Top Websites

1 Adobe Media Optimizer is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Ad Butler is still behind Adobe Media Optimizer in all market share segments.

Websites Categories

1 Adobe Media Optimizer has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Business & Industry, Arts & Entertainment and 100 other categories.

2 Ad Butler is leading in Music & Audio, Career & Education, Construction & Maintenance, Education and 52 other categories.


1 Ad Butler is leading in most countries, including Belarus, India, Germany, Russia and 52 other countries.

2 Adobe Media Optimizer is leading in United States, Canada, United Kingdom, Australia and 31 other countries.