Market Share by Top Websites

1 AdScale is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Ad Butler is clearly lagging behind, losing to AdScale in all segments.

Websites Categories

1 AdScale has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, People & Society, Computer & Electronics and 126 other categories.

2 Ad Butler is leading in Construction & Maintenance, Cooking & Recipes, Real Estate, Gambling and 41 other categories.


1 AdScale is leading in most countries, including Indonesia, Germany, Brazil, India and 110 other countries.

2 Ad Butler is leading in United States, Belarus, South Africa, Denmark and 9 other countries.