Market Share by Top Websites

1 BrightRoll is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Ad Butler is clearly lagging behind, losing to BrightRoll in all segments.

Websites Categories

1 BrightRoll has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Internet & Telecom and 179 other categories.

2 Ad Butler is leading in Gambling, Transportation & Logistics, Universities & Colleges, Credit, Loans & Mortgages and 19 other categories.

Geography

1 BrightRoll is leading in most countries, including France, United States, Mexico, Brazil and 149 other countries.

2 Ad Butler is leading in Belarus, South Africa, Denmark, Ireland and 10 other countries.