Market Share by Top Websites

1 BrightRoll is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Ad Butler is clearly lagging behind, losing to BrightRoll in all segments.

Websites Categories

1 BrightRoll has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Sports, Business & Industry and 188 other categories.

2 Ad Butler is leading in College & University Press, Publications, Banking, Consumer Electronics and 7 other categories.


1 BrightRoll is leading in most countries, including France, United States, Brazil, Mexico and 154 other countries.

2 Ad Butler is leading in Suriname, Seychelles, Saint Vincent and the Grenadines, Gibraltar and 3 other countries.