Market Share by Top Websites

1 Ad Butler is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Cobalt Group is clearly lagging behind, losing to Ad Butler in all segments.

Websites Categories

1 Ad Butler has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, News & Media, Sports and 134 other categories.

2 Cobalt Group is leading in Autos & Vehicles, Car Buying, Automotive Industry, Shopping and 13 other categories.


1 Ad Butler is leading in most countries, including United States, United Kingdom, Belarus, Germany and 72 other countries.

2 Cobalt Group is leading in Canada, Australia, New Zealand, Algeria and 3 other countries.