1
Ad Butler is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, Cobalt Group is clearly lagging behind, losing to Ad Butler in all segments.
1
Ad Butler has better usage coverage in more websites categories. Including News & Media, Food & Drink, Finance, Business & Consumer Services and 15 other categories.
2
Cobalt Group is leading in Vehicles, E-commerce & Shopping and Gambling.
1
Ad Butler is leading in most countries, including India, United Kingdom, Canada, Russia and 46 other countries.
2
Cobalt Group is leading in United States, Pakistan, Indonesia, Turkey and 6 other countries.