Market Share by Top Websites

1 Conversant Ad Server is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Ad Butler is clearly lagging behind, losing to Conversant Ad Server in all segments.

Websites Categories

1 Conversant Ad Server has better usage coverage in more websites categories. Including Arts & Entertainment, Shopping, Business & Industry, People & Society and 191 other categories.

2 Ad Butler is leading in Cooking & Recipes, Newspapers, College & University Press, Energy and 7 other categories.

Geography

1 Conversant Ad Server is leading in most countries, including United States, Germany, United Kingdom, France and 126 other countries.

2 Ad Butler is leading in Puerto Rico, Afghanistan, Faeroe Islands, Bolivia and 4 other countries.