Market Share by Top Websites

1 Conversant Ad Server is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Ad Butler is clearly lagging behind, losing to Conversant Ad Server in all segments.

Websites Categories

1 Conversant Ad Server has better usage coverage in more websites categories. Including Arts & Entertainment, Shopping, Business & Industry, People & Society and 198 other categories.

2 Ad Butler is leading in Investing, College & University Press, Energy, Magazines & E-Zines and 4 other categories.

Geography

1 Conversant Ad Server is leading in most countries, including United States, United Kingdom, Germany, France and 122 other countries.

2 Ad Butler is leading in Tuvalu, Puerto Rico, Panama, Dominican Republic and 8 other countries.