Market Share by Top Websites

1 Ad Butler is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Conviva is clearly lagging behind, losing to Ad Butler in all segments.

Websites Categories

1 Ad Butler has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, News & Media, Sports and 146 other categories.

2 Conviva is leading in TV & Video, Movies and Chats & Forums.

Geography

1 Ad Butler is leading in most countries, including United States, United Kingdom, Canada, Belarus and 83 other countries.

2 Conviva is leading in Liechtenstein and Belize.