Market Share by Top Websites

1 DataXu is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Ad Butler is clearly lagging behind, losing to DataXu in all segments.

Websites Categories

1 DataXu has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Arts & Entertainment, Car Buying and 144 other categories.

2 Ad Butler is leading in Cooking & Recipes, Jobs & Employment, Football, Conditions & Diseases and 21 other categories.


1 DataXu is leading in most countries, including United States, United Kingdom, Spain, Germany and 84 other countries.

2 Ad Butler is leading in Nigeria, Iran, Costa Rica, Tuvalu and 15 other countries.