Market Share by Top Websites

1 DataXu is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Ad Butler is clearly lagging behind, losing to DataXu in all segments.

Websites Categories

1 DataXu has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Autos & Vehicles and 111 other categories.

2 Ad Butler is leading in News & Media, Sports, Finance, Cooking & Recipes and 52 other categories.


1 DataXu is leading in most countries, including United States, Spain, Brazil, Germany and 54 other countries.

2 Ad Butler is leading in United Kingdom, Belarus, Canada, India and 36 other countries.