Market Share by Top Websites

1 DataXu is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Ad Butler is clearly lagging behind, losing to DataXu in all segments.

Websites Categories

1 DataXu has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, News & Media, Shopping and 120 other categories.

2 Ad Butler is leading in Cooking & Recipes, Gambling, Investing, Transportation & Logistics and 33 other categories.


1 DataXu is leading in most countries, including United States, Spain, United Kingdom, Brazil and 49 other countries.

2 Ad Butler is leading in Belarus, Canada, India, South Africa and 41 other countries.