Market Share by Top Websites

1 Demdex is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Ad Butler is still behind Demdex in all market share segments.

Websites Categories

1 Demdex has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Business & Industry, Arts & Entertainment and 93 other categories.

2 Ad Butler is leading in News & Media, Sports, Career & Education, Music & Audio and 70 other categories.

Geography

1 Demdex is leading in most countries, including United States, United Kingdom, Canada, Australia and 46 other countries.

2 Ad Butler is leading in Belarus, India, Germany, Italy and 39 other countries.