Market Share by Top Websites

1 Demdex is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Ad Butler is clearly lagging behind, losing to Demdex in all segments.

Websites Categories

1 Demdex has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Business & Industry, Arts & Entertainment and 97 other categories.

2 Ad Butler is leading in Sports, Career & Education, Music & Audio, Food & Drink and 65 other categories.

Geography

1 Demdex is leading in most countries, including United States, United Kingdom, Canada, Australia and 61 other countries.

2 Ad Butler is leading in Belarus, Germany, Spain, South Africa and 34 other countries.