Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Ad Butler is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 Ad Butler has better usage coverage in more websites categories. Including Business & Industry, News & Media, Arts & Entertainment, Sports and 98 other categories.

2 DoubleClick AdExchange is leading in Travel, Tourism, Accommodation & Hotels, Golf and 13 other categories.

Geography

1 Ad Butler is leading in most countries, including United States, United Kingdom, Canada, Russia and 57 other countries.

2 DoubleClick AdExchange is leading in Germany, China, Turkey, Netherlands and 19 other countries.