Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites and Top 100K Sites.

2 Ad Butler is leading in Top 1M Sites.

Websites Categories

1 Ad Butler has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, News & Media, Sports and 144 other categories.

2 DoubleClick AdExchange is leading in Travel, Accommodation & Hotels, Weather, Animation & Comics and 7 other categories.

Geography

1 Ad Butler is leading in most countries, including United States, United Kingdom, Canada, Belarus and 74 other countries.

2 DoubleClick AdExchange is leading in Germany, China, Turkey, Sri Lanka and one other country.