Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites and Top 100K Sites.

2 In terms of market share, Ad Butler is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 Ad Butler has better usage coverage in more websites categories. Including Business & Industry, News & Media, Arts & Entertainment, Sports and 141 other categories.

2 DoubleClick AdExchange is leading in Travel, Accommodation & Hotels, Pets, Animation & Comics and 5 other categories.

Geography

1 Ad Butler is leading in most countries, including United States, United Kingdom, Belarus, Canada and 75 other countries.

2 DoubleClick AdExchange is leading in Germany, China, Turkey, Taiwan and 2 other countries.