Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Ad Butler is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 Ad Butler has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, News & Media, Sports and 116 other categories.

2 DoubleClick AdExchange is leading in Travel, Tourism, Universities & Colleges, Accommodation & Hotels and 34 other categories.


1 Ad Butler is leading in most countries, including Belarus, United States, United Kingdom, Canada and 69 other countries.

2 DoubleClick AdExchange is leading in Germany, China, Netherlands, Turkey and 18 other countries.