Market Share by Top Websites

1 ExactTarget is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Ad Butler is clearly lagging behind, losing to ExactTarget in all segments.

Websites Categories

1 ExactTarget has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Email and 147 other categories.

2 Ad Butler is leading in Music & Audio, Cooking & Recipes, Soccer, Gambling and 27 other categories.


1 ExactTarget is leading in most countries, including United States, Australia, United Kingdom, Brazil and 99 other countries.

2 Ad Butler is leading in Belarus, Tuvalu, Greece, Israel and 17 other countries.