Market Share by Top Websites

1 ExactTarget is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Ad Butler is clearly lagging behind, losing to ExactTarget in all segments.

Websites Categories

1 ExactTarget has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Email and 142 other categories.

2 Ad Butler is leading in Music & Audio, Cooking & Recipes, Transportation & Logistics, Soccer and 28 other categories.


1 ExactTarget is leading in most countries, including United States, United Kingdom, Australia, Brazil and 74 other countries.

2 Ad Butler is leading in Belarus, Malaysia, Nigeria, Romania and 21 other countries.