Market Share by Top Websites

1 ExactTarget is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Ad Butler is still behind ExactTarget in all market share segments.

Websites Categories

1 ExactTarget has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Email and 141 other categories.

2 Ad Butler is leading in Music & Audio, Cooking & Recipes, Transportation & Logistics, Soccer and 25 other categories.

Geography

1 ExactTarget is leading in most countries, including United States, Australia, United Kingdom, Brazil and 77 other countries.

2 Ad Butler is leading in Belarus, India, South Africa, Malaysia and 19 other countries.