Market Share by Top Websites

1 ExactTarget is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Ad Butler is clearly lagging behind, losing to ExactTarget in all segments.

Websites Categories

1 ExactTarget has better usage coverage in more websites categories. Including Business & Industry, Shopping, Internet & Telecom, Finance and 156 other categories.

2 Ad Butler is leading in Cooking & Recipes, Football, Soccer, Adult and 15 other categories.

Geography

1 ExactTarget is leading in most countries, including United States, United Kingdom, Australia, Brazil and 90 other countries.

2 Ad Butler is leading in Nigeria, Hungary, Tuvalu, Georgia and 14 other countries.