Market Share by Top Websites

1 ExactTarget is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Ad Butler is still behind ExactTarget in all market share segments.

Websites Categories

1 ExactTarget has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Email and 140 other categories.

2 Ad Butler is leading in Music & Audio, Cooking & Recipes, Soccer, Transportation & Logistics and 27 other categories.


1 ExactTarget is leading in most countries, including United States, United Kingdom, Australia, Brazil and 72 other countries.

2 Ad Butler is leading in Belarus, Malaysia, Belgium, Nigeria and 25 other countries.