Market Share by Top Websites

1 ExactTarget is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Ad Butler is clearly lagging behind, losing to ExactTarget in all segments.

Websites Categories

1 ExactTarget has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Email and 141 other categories.

2 Ad Butler is leading in Music & Audio, Cooking & Recipes, Transportation & Logistics, Soccer and 25 other categories.

Geography

1 ExactTarget is leading in most countries, including United States, Australia, United Kingdom, Canada and 73 other countries.

2 Ad Butler is leading in Belarus, Mexico, Malaysia, Indonesia and 18 other countries.