Market Share by Top Websites

1 FirstImpression is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Ad Butler is clearly lagging behind, losing to FirstImpression in all segments.

Websites Categories

1 FirstImpression has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Marketing & Advertising, Shopping and 129 other categories.

2 Ad Butler is leading in Cooking & Recipes, Tourism, Real Estate, Construction & Maintenance and 40 other categories.


1 FirstImpression is leading in most countries, including United States, Finland, Japan, Russia and 160 other countries.

2 Ad Butler is leading in Nigeria, Cyprus, Uganda, Saint Vincent and 3 other countries.