Market Share by Top Websites

1 FirstImpression is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Ad Butler is clearly lagging behind, losing to FirstImpression in all segments.

Websites Categories

1 FirstImpression has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Marketing & Advertising, Shopping and 113 other categories.

2 Ad Butler is leading in Career & Education, Food & Drink, Cooking & Recipes, Finance and 55 other categories.


1 FirstImpression is leading in most countries, including United States, Finland, Japan, Russia and 151 other countries.

2 Ad Butler is leading in Canada, Malaysia, South Africa, Nigeria and 5 other countries.