Market Share by Top Websites

1 FirstImpression is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Ad Butler is still behind FirstImpression in all market share segments.

Websites Categories

1 FirstImpression has better usage coverage in more websites categories. Including Business & Industry, Marketing & Advertising, Arts & Entertainment, Shopping and 150 other categories.

2 Ad Butler is leading in Cooking & Recipes, Tourism, Gambling, Universities & Colleges and 33 other categories.


1 FirstImpression is leading in most countries, including United States, Finland, Japan, Russia and 170 other countries.

2 Ad Butler is leading in Belarus, South Africa, Tuvalu, Cameroon and 5 other countries.