Market Share by Top Websites

1 Ad Butler is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Ghostery is clearly lagging behind, losing to Ad Butler in all segments.

Websites Categories

1 Ad Butler has better usage coverage in more websites categories. Including Business & Industry, News & Media, Arts & Entertainment, Music & Audio and 122 other categories.

2 Ghostery is leading in TV & Video, Car Buying, Consumer Electronics, Reference and 13 other categories.


1 Ad Butler is leading in most countries, including United States, Belarus, United Kingdom, Canada and 73 other countries.

2 Ghostery is leading in Poland, China, United Arab Emirates, New Zealand and 5 other countries.