Market Share by Top Websites

1 GroupM Server is leading in Top 10K Sites and Top 100K Sites.

2 Ad Butler is leading in Top 1M Sites.

Websites Categories

1 Ad Butler has better usage coverage in more websites categories. Including Business & Industry, News & Media, Arts & Entertainment, Sports and 107 other categories.

2 GroupM Server is leading in Autos & Vehicles, Games, Makes & Models, Video Games and 9 other categories.

Geography

1 Ad Butler is leading in most countries, including United States, United Kingdom, Canada, India and 73 other countries.

2 GroupM Server is leading in Poland, Germany, Denmark, Croatia and 5 other countries.