Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Ad Butler is still behind Improve Digital in all market share segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, People & Society and 83 other categories.

2 Ad Butler is leading in Sports, Career & Education, Food & Drink, Finance and 70 other categories.

Geography

1 Improve Digital is leading in most countries, including Sweden, Montenegro, Italy, Netherlands and 61 other countries.

2 Ad Butler is leading in Belarus, United States, Great Britain, Canada and 45 other countries.