Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Ad Butler is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, News & Media, Shopping and 93 other categories.

2 Ad Butler is leading in Food & Drink, Career & Education, Music & Audio, Cooking & Recipes and 58 other categories.

Geography

1 Improve Digital is leading in most countries, including Italy, Netherlands, France, Sweden and 55 other countries.

2 Ad Butler is leading in United States, United Kingdom, Canada, India and 44 other countries.