Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Ad Butler is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Ad Butler has better usage coverage in more websites categories. Including Business & Industry, Sports, Career & Education, Food & Drink and 79 other categories.

2 Improve Digital is leading in Arts & Entertainment, News & Media, People & Society, Internet & Telecom and 76 other categories.

Geography

1 Ad Butler is leading in most countries, including United States, United Kingdom, Canada, India and 48 other countries.

2 Improve Digital is leading in Italy, Sweden, Netherlands, Norway and 42 other countries.