Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Ad Butler is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Ad Butler has better usage coverage in more websites categories. Including Business & Industry, News & Media, Sports, Food & Drink and 76 other categories.

2 Improve Digital is leading in Shopping, Arts & Entertainment, Games, People & Society and 59 other categories.

Geography

1 Ad Butler is leading in most countries, including United States, United Kingdom, Canada, India and 50 other countries.

2 Improve Digital is leading in Netherlands, Italy, Sweden, Spain and 43 other countries.