Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Ad Butler is still behind Improve Digital in all market share segments.

Websites Categories

1 Ad Butler has better usage coverage in more websites categories. Including Business & Industry, Sports, Music & Audio, Career & Education and 96 other categories.

2 Improve Digital is leading in Arts & Entertainment, People & Society, News & Media, Internet & Telecom and 62 other categories.

Geography

1 Ad Butler is leading in most countries, including United States, United Kingdom, Canada, Belarus and 46 other countries.

2 Improve Digital is leading in Netherlands, Sweden, Norway, Italy and 38 other countries.