Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Ad Butler is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Ad Butler has better usage coverage in more websites categories. Including Business & Industry, Sports, Career & Education, Music & Audio and 98 other categories.

2 Improve Digital is leading in Arts & Entertainment, People & Society, News & Media, Internet & Telecom and 57 other categories.

Geography

1 Ad Butler is leading in most countries, including United States, United Kingdom, Canada, Belarus and 48 other countries.

2 Improve Digital is leading in Norway, Netherlands, Sweden, Spain and 35 other countries.