Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Ad Butler is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Ad Butler has better usage coverage in more websites categories. Including Business & Industry, News & Media, Music & Audio, Sports and 101 other categories.

2 Improve Digital is leading in Arts & Entertainment, Shopping, Games, Marketing & Advertising and 40 other categories.


1 Ad Butler is leading in most countries, including United States, Belarus, United Kingdom, Canada and 57 other countries.

2 Improve Digital is leading in Sweden, Netherlands, Spain, Poland and 21 other countries.