Market Share by Top Websites

1 Integral Ad Science is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Ad Butler is clearly lagging behind, losing to Integral Ad Science in all segments.

Websites Categories

1 Integral Ad Science has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, People & Society, Food & Drink and 90 other categories.

2 Ad Butler is leading in Business & Industry, Sports, Career & Education, Music & Audio and 49 other categories.

Geography

1 Integral Ad Science is leading in most countries, including United States, Italy, Germany, India and 61 other countries.

2 Ad Butler is leading in Mexico, Turkey, South Africa, Philippines and 29 other countries.