Market Share by Top Websites

1 Ad Butler is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, interclick is clearly lagging behind, losing to Ad Butler in all segments.

Websites Categories

1 Ad Butler has better usage coverage in more websites categories. Including Business & Industry, News & Media, Arts & Entertainment, Music & Audio and 128 other categories.

2 interclick is leading in Technology News, Office Products, Furniture, Photography and 10 other categories.

Geography

1 Ad Butler is leading in most countries, including United States, Belarus, Canada, United Kingdom and 75 other countries.

2 interclick is leading in Poland and Zambia.