Market Share by Top Websites

1 IVW is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Ad Butler is clearly lagging behind, losing to IVW in all segments.

Websites Categories

1 IVW has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Internet & Telecom, Adult and 225 other categories.

2 Ad Butler is leading in Cooking & Recipes, Football, College & University Press and Education & Resources.

Geography

1 IVW is leading in most countries, including United States, Germany, Russia, United Kingdom and 155 other countries.

2 Ad Butler is leading in Belarus.