Market Share by Top Websites

1 IVW is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Ad Butler is still behind IVW in all market share segments.

Websites Categories

1 IVW has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Internet & Telecom, Adult and 224 other categories.

2 Ad Butler is leading in Cooking & Recipes, Football, College & University Press and Education & Resources.

Geography

1 IVW is leading in most countries, including United States, Germany, Russia, United Kingdom and 154 other countries.

2 Ad Butler is leading in Belarus, Mozambique, Solomon Islands, Saint Vincent and one other country.